Omnichannel cloud contact center software integrates multiple communication channels (e.g., phone, email, chat, messaging, social media) into a unified platform accessible via the cloud, enabling seamless customer interactions and agent support.
An Omnichannel contact center solution is an All-in-one contact center solution. It should comprise of:
- Availability of voice and non voice channels (Chat, WhatsApp, Messaging, Social media and Email
- Integrated Helpdesk CRM
- Customer journey / timeline view
- Single sign on
- Integrated reports and channel management
Omnichannel customer experience ensures seamless interaction across various channels like phone, email, chat, and social media for consistent service and messaging, enhancing customer satisfaction and brand loyalty through integrated communication and convenience. It helps in understanding the customer journey and provide proactive assistance to the agents to build better customer experience.
- Multichannel contact centers handle customer interactions across various channels independently, lacking context continuity.
- Omnichannel centers provide a seamless, context-aware experience, integrating channels for consistent customer journeys.
An Omnichannel Customer Service strategy starts with identifying the right channels or touchpoints the customer uses and getting them seamlessly integrated over the omnichannel platform.
Now, interacting with customers over different channels requires proper skilling of agents so that they can smoothly move from one channel to the next.
Evaluating the usage of channels and monitoring the agent utilization over the specific channels should also be part of the strategy so that the best outcome is achieved with the omnichannel solution.
Omnichannel infrastructure seamlessly integrates various communication channels (e.g., web, mobile, social media, email, messaging) and CRM over cloud to provide an unified customer experience. However C-Zentrix also offers a hybrid solution where the voice / ACD can be on-premise and rest of all the digital channels are on cloud. This is specifically done for telecom regulations or customer requirement.
Omnichannel contact center offers single sign on to the agent, so that the agent logs into all the communication channels and the CRM simultaneously. All interations with customers is managed on this unified agent desktop. The incoming requests are routed based on the routing logic so that the best skilled agent gets connected. With sticky agent feature, the interactions are directed to the specified agent. The agent can view all the past interactions and tickets from the timeline view.
Omnichannel experience enhances customer convenience, fosters brand loyalty, boosts sales, provides seamless interactions across multiple channels, improves customer insights, and ensures consistent brand messaging and experience.
Businesses aiming for seamless customer interactions across multiple channels like phone, email, chat, and social media should opt for an omnichannel contact center solution. It enhances customer experience, streamlines operations, and boosts productivity for diverse industries.
Any industry that works with a plethora of customers interacting over diverse touchpoints (voice, non voice or even bots) will flourish with an omnichannel strategy. Some businesses like e-commerce, the multiplatform entertainment industry, banking industry, and even healthcare achieve a lot more with the omnichannel experience.
With digitisation and pervasiveness of technology, most customers, start their buying journey or query on one device and complete it on another.